Lining up at Jenny Bakery in Tsim Sha Tsui

January 10, 2019:

An acquaintance of ours asked us to purchase a tin of cookies from Jenny Bakery (珍妮曲奇聰明小熊) to bring back to her on our visit to Hong Kong.
We first arrived at the Mirador Mansion building in Tsim Sha Tsui at 12:30 p.m. on a Thursday. This was an old and unkept commercial building. The address on Google showed there being both a ground floor storefront and a first floor storefront.

The ground store was closed and signs directed us to the first floor. Jenny Bakery is unlike your typical bakery where all the goods are put out for you to choose and then pay for at the cashier. This was a bright white room that was open and airy.
After we looked at the price list of the goods that they sold (with Chinese, English, Japanese, and Korean translations) and approached the counter, we were bluntly told that they were all sold out for the day save for item #13. We asked when the next stock would be in and was told to return at 3 p.m. They open daily at 9 a.m. and was sold out of butter cookies and various kinds of the cookies already. Wow.
Thus, that’s when we decided to shop around further in the area and see if we could return at 3 p.m. for the cookies. During this time, we also made a stop to the nearby Yuen Long Bistro.
Little did I know that this bakery is so well-known and sought after until when we returned back at 3 p.m. Dun dun dun…
After the afternoon snack, we returned back to Mirador Mansion. Upon climbing the stairs and approaching Jenny Bakery, we saw the huge flood of people. The open and airy space that I had seen just two hours prior was now filled in with hoards of people! We were in complete ignorance of how popular this bakery actually was. The line-up stretched from the counter all the way out of the store and into the mall space and down the hallway. Wow. I couldn’t believe it.
Behind the counter, I could see stacks of the tin cookies waiting for the customers to deplete them once again.
We queued ourselves behind the last person. It was 3:14 and by 3:40 p.m., we reached the front of the line which wasn’t as bad as could be. They arranged three or four individual lines for purchasing and there were markers to indicate where the lines separated from each other.
While waiting, I could see people holding the precious tins of butter cookies (there was a limit of 3 per person). There were a good hanful of people carrying large luggages, upon which they got the cookies, placed them directly inside. These people actually brought their own luggage to transport the tins of cookies home. 😂
We got a big and small tin of the “four kind” butter cookies. They also have “eight kind” butter cookies and almond flakes and nouget and candies. I wanted to get a box of the almond flakes for my boo, but they were sold out of it. 😦 They only accept cash.
Their Chinese name is 珍妮曲奇聰明小熊 and translates as “Jenny cookies smart little bear” and so that’s why the design on their tin box contains bear characters. It’s approaching Chinese New Years so even the bears were decked out in CNY gear. It was so cute.
Outside the building on the street, I saw a sign for “bear cookies”. Jenny Bakery is so popular that there are even counterfeit shops to confuse the tourist. XD (Also apparently, there is a black market selling the cookies too! Crazy.)
I can’t wait to open the box and try these and see what the hype and commotion was about.

About stenoodie

I'm a stenographer, foodie, avid traveller, and new mom who loves to share her experiences with the world.
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2 Responses to Lining up at Jenny Bakery in Tsim Sha Tsui

  1. gchan7127 says:

    Damnnn… are the cookies that good? People bring a luggage to transport them? WTH???

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